"The California dream needs the perspective of outsiders like Mycoskie. It needs someone to spend his or her youth infatuated with the idea of the place, move out West, and then make a movie or write some music or sell a product that self-consciously, but not necessarily inauthentically, embodies that image and sends it out to other dreamers"  

Aviator Nation has just announced—and released—a performance line of leggings, filled with technical specs to take you from the mat to the beach in style. The collection is on the smaller side for now—although it does include five different styles in three colors ranging from $111 for cropped and to $122 for full length—but the brand has big plans to launch sports bras, shorts, and activewear tanks soon.

Founder and all around bad-ass, Paige Mycoskie, made major waves at the Venice-based brand's X Games pop-up. If you've ever splurged on a pair of Aviator Nation sweats then you know the Venice-based brand makes the softest athleisure threads ever. 

If you are looking for something a little creative and a lot original for you or your family regardless of the season, meet Aviator Nation. Launched in Venice, California in 2006 and named after founder and CEO, Paige Mycoskie’s love for aviator-style sunglasses, Aviator Nation is a brand dedicated to honoring the vibrant, laid-back style, look and feel of California in the ‘70s with an ever changing line that will set you apart from the crowd.

From music festivals to your favorite shops to the backs of some of the biggest celebs, Aviator Nation is doing something right.

If you care about where your clothes come from, you're probably already familiar with the made-in-California brand. But it's time you also got to know its founder and CEO, Paige Mycoskie (who's responsible for creating some of the softest T-shirts and sweats we've ever felt). 

Paige has been re-defining casual sportswear with her ultra-cozy, ’70s-inspired sweats and we’re thrilled to get the inside scoop on how she built her brand and did everything on her terms. So without further adieu, let’s GET. AFTER. IT.

For this year's Lollapalooza, 2013's Best New Menswear Designer in America Paige Mycoskie of Aviator Nation lent a hand making a collection of low-key and stylish T-shirts, trucker hats, board shorts, and tank tops, and even kids clothing for the mini concert-goers. The collection is available solely at the festival through the weekend.

Paige Mycoskie, the designer behind California fashion brand, Aviator Nation, is all about 1970s nostalgia.  She has truly captured the good vibrations that spell out West Coast style through the worn-in vintage feel, retro surfer dude, and hippie that can be seen in all of her apparel. Her ability to infuse music, which she believes promotes global change, into all of her endeavors is impressive to say the least.

Although Aviator Nation's retro beach essentials are practically synonymous with Cali's coastal-cool lifestyle, it had yet to make a splash in the OC — that is, until last week, when the LA-based basics brand officially opened its fourth SoCal shop in Laguna Beach.

Unveiled last Friday, Aviator Nation’s store in Laguna Beach, Calif., evokes a beach bungalow with a stained glass window designed like a setting sun that fills a room with warm light; striped murals; vintage floral wallpaper, and white plank ceilings that match the glossy floors. 

After years of requests to open a store in Orange County we've finally decided on Laguna Beach!  With a great surf break just a block away we've chosen our new location at 1143 South Pacific Coast Hwy.  Just yesterday the lease was signed and we are planning to work fast to get the store open for the summer! Stay tuned and follow us on Instagram/Facebook for updates and photos as we begin our OC Journey!

It's been 10 months since surf lifestyle store Aviator Nation took over the former Haight Ashbury Vintage space on the southwest corner of Haight & Ashbury. Now that they've had a chance to settle in, we sat down with the brand's San Francisco director (and former pro surfer) Julie Cox to learn about the store's look, its series of free concerts, and how they're liking life in the Haight.