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  • The Aviator Nation Story

    Paige Mycoskie playing an instrument

    Paige Mycoskie is the founder & creative visionary behind the 1970’s inspired California lifestyle brand, Aviator Nation.

    Aviator Nation was born in Paige’s garage in Venice Beach, 2006, and has since grown into a global lifestyle brand with 19 destination retail locations. Abbot Kinney / Venice, CA (2009), Manhattan Beach (2011), Malibu (2014), Haight Ashbury / San Francisco, CA (2015), Laguna Beach, CA (2016), Aspen, CO (2017) Austin, TX (2018), Mill Valley, CA (2018), La Jolla, CA (2019), Hayes Valley, CA (2019) North Shore, Oahu (2019), Miami, FL (2019), Las Vegas, NV (2020), Dreamland in Malibu, CA (2021), Vail, CO (2021), Aviator Nation Ride in Santa Monica, CA (2022) The Hamptons, New York City (2023) and Nashville, TN coming in the spring of 2024.

    Paige’s passion for 1970’s fashion and the music that defined that time period inspired her to create her own clothing stitched by hand. While working at a surf shop in Southern California, she purchased a sewing machine and spent nights after work teaching herself to sew, determined to create garments with the same look and feel of the vintage pieces she had been collecting for years.

    From music festivals to shop in shops to launching an Aviator Nation flagship on the corner of Haight / Ashbury in San Francisco, Paige has taken her unique approach to fashion design and created a global niche market. She has tailored the act of buying a hoodie into a nostalgic experience. Her garments are all handmade in California, in the Aviator Nation factory where each item is distressed to a degree of perfect imperfection, creating a one-of-a-kind piece. Keeping the garments made in America is a core value of the brand.

    Aviator Nation has a lot on the horizon for 2024 with added retail experiences worldwide and additional brand partnerships. Paige plans to continue to build the brand both domestically & internationally, uniting an Aviator Nation tribe that represents the epitome of a rad California lifestyle.



    In 2012, Aviator Nation launched a partnership with Austin City Limits Music Festival. Mycoskie curated a signature Aviator Nation experience in the artist's lounge inspired by the iconic energy surrounding Woodstock. Paige designed and installed a rainbow tipi for musicians to relax and play vintage instruments, which organically evolved into impromptu shows. She also designed ACL x Aviator Nation merchandise that sold out both weekends of the festival. The merchandise continues to sell out year after year.

    The company has expanded its partnerships to include SoulCycle, Honda, Global Citizen's Festival, Lollapalooza, SXSW, X-Games, and many more.