AVIATOR NATION SUPER BOWL LX CAPSULE IS LIVE

Two people wearing branded clothing standing next to a green vehicle.

OUR FIRST-EVER TEAM LAUNCHES WITH THE PATRIOTS + SEAHAWKS

We’re excited to officially launch the Aviator Nation Super Bowl LX Capsule.

This is a big moment for the brand. Not only are we releasing exclusive Super Bowl LX styles, but we’re also rolling out our first-ever team-specific capsule launches, starting with the New England Patriots and the Seattle Seahawks.

The collection delivers the same Aviator Nation DNA you know, with elevated game-day energy built in. Limited, premium pieces designed to stand out whether you’re watching from home, traveling for the week, or showing up in full gear.

PATRIOTS + SEAHAWKS: FIRST TEAM DROPS

To kick off the capsule, we’re launching two team-focused collections:

PATRIOTS SUPER BOWL LX CAPSULE

SEAHAWKS SUPER BOWL LX CAPSULE

Each features exclusive graphics and color direction inspired by the teams, while keeping everything rooted in Aviator Nation’s signature laid-back luxury and handmade quality.

These are limited releases and once they sell through, they’re gone.

ON-SITE ACTIVATION: NFL SHOP AT SUPER BOWL LX

We’re also taking this launch into the real world with a presence on-site in San Francisco during Super Bowl week.

NFL Shop at Super Bowl LX presented by Visa opens Sunday, February 1 at Moscone Center in San Francisco and will serve as one of the ultimate fan destinations in the Bay Area. The shop will feature the largest collection of Super Bowl merchandise available anywhere and is managed by Legends Global, the NFL’s official retail merchandise concessionaire.

The entrance is located near the Super Bowl Experience main exit, and tickets are required for entry.

If you’re in town for the week, this is the place to experience the capsule in person.