Raised by a creatively nurturing family of artists and entrepreneurs, Paige Mycoskie took to becoming a Jill-of-all-trades from an early age. Influenced by days spent in her grandmother’s loft crafting with an endless variety of mediums, Mycoskie quickly realized the intangible benefits of living a creatively expressive lifestyle. “Creativity comes from feeling like you have no limits, and without restrictions you can evolve in a lot of different ways.” Upon realizing the raw potential for creating timeless clothing, Mycoskie moved her four-member team from her Venice garage into the space Aviator Nation currently occupies on Venice’s Abbot Kinney, where she intended to sell her clothes purely to make rent.
WITH A LITTLE VIBRANT PAINT, A RECORD PLAYER AND A CUSTOMIZED PINGPONG TABLE, THE SPACE QUICKLY WENT FROM A SMALL-TIME WORKSHOP TO A COMMUNITY OASIS FOR ALL AGES, PLAYING SURF VIDEOS TO COMPLEMENT THE ENDLESS-SUMMER TONE.
“People could walk into the brand and see where the inspiration was coming from,” Mycoskie said. Now, more than just a brand, Aviator Nation and its owner have quite literally become part of the fabric that makes up Venice, a rare community knitted together by its long-board-loving, summer-drenched locals and their “happy clothes” provided by its attire hero. At heart, local Venetians share a common thread, so to speak, of like-minded positive energy that effortlessly connects with Mycoskie and her lively, dream-catcher spirit. “I’ve realized if you let things happen naturally, you’re more likely to find happiness.”
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From music festivals to your favorite shops to the backs of some of the biggest celebs, Aviator Nation is doing something right.
If you care about where your clothes come from, you're probably already familiar with the made-in-California brand. But it's time you also got to know its founder and CEO, Paige Mycoskie (who's responsible for creating some of the softest T-shirts and sweats we've ever felt).
The unisex tees run true to size for women and a bit small for guys, so guys order a size up if you are unsure.
Sweatpants are gender specific. It's not uncommon for women to get men's sweatpants as they have pockets and offer a looser fit.