We’re heading back to Scottsdale in 2026 for one of the biggest weeks in sports and live entertainment.

This year, Aviator Nation is activating on-site at WM Phoenix Open 2026 weekend with exclusive, event-only merchandise, plus a full pop-up shopping experience built for the energy of the week.

If you’re in Arizona, come find us. If you’re not, you’ll still want to see what we’re bringing out.

WHERE TO FIND US:

CONCERT IN THE COLISEUM POP-UP

DATE: Friday 1/31/2026
WHAT TO EXPECT: Exclusive merch + classic Aviator Nation favorites (with select discounted styles)
LOCATION: Just past “The Cove” on the path to Hole 16

COORS LIGHT BIRDS NEST POP-UP

DATES: Tuesday 2/4 – Friday 2/7 2026
WHAT TO EXPECT: New Aviator Nation x WM Phoenix Open pieces, Birds Nest exclusives, and more AN favorites
LOCATION: Coors Light Birds Nest at WM Phoenix Open

EXCLUSIVE WMPO MERCH (AVAILABLE ON-SITE)

This activation includes a limited run of WM Phoenix Open x Aviator Nation merch built specifically for the week.

Expect premium everyday staples with bold event graphics.

This drop is designed to feel collectible, but still wearable year-round. Clean fits, strong graphics, and the same made-to-last quality Aviator Nation is known for.

WM Phoenix Open week is the perfect blend of sport, music, energy, and culture. It’s exactly where Aviator Nation fits.

This pop-up is a chance to show up in a big way, meet new customers where they already are, and bring a premium retail experience into one of the most high-traffic weekends of the year.

If you’re attending, swing by, shop the drop, and say what’s up.

See you out there.