We’re seeing vibrant colors, stripes, and lightning bolts everywhere. Aviator Nation is a wildly popular 1970s-inspired California lifestyle brand headed by soulful entrepreneur and vibrant creator Paige Mycoskie.

It’s the first permanent brick-and-mortar store on the East Coast (making its debut in the Hamptons, no less) for Aviator Nation, a cool, casual 1970s-inspired California brand best known for it’s upbeat prints and super comfortable hand-made distressed hoodies and sweatpants, no two alike. 

Women's Health Magazine featuring our founder Paige Mycoskie and her morning routine. She shares some of her favorite products and how she balances her day.

Founded by Paige Mycoskie, this 1970s-inspired California lifestyle brand was started in Venice Beach, California in 2006, and now boasts 19 different retail locations, with the East Hampton location open for the summer.

Founded by Paige Mycoskie, this 1970s-inspired California lifestyle brand was started in Venice Beach, California in 2006, and now boasts 19 different retail locations, with the East Hampton location open for the summer.

Paige Mycoskie, the founder of Aviator Nation, happens to be a fan of Kygo, furthering the organic connection to the PTC audience. Myles Shear says of Mycoskie, “she's built an amazing business, and the fact that she's also a huge fan of [Kygo]. To do the festival merch and get behind [Kygo], does get cool. That's the vibe. Collaborating with people that are taking brands to the next level.”

Founder Paige Mycoskie plans to scout potential locations while in town for the December pop-up. She designed the murals for the pop-up store, which is hand painted by the Aviator Nation team on-site for the buildout. Tiger stripes, classic rainbows and neon geometric details mix together to create a unique explosion of color and creativity, like the brand’s garments.

The Paige Mycoskie-founded brand is branching beyond athleisure with cycling concept Aviator Nation Ride in Santa Monica and performance venue Dreamland in Malibu.

The much anticipated list honors 100 outstanding and ambitious women across 10 different categories, who are building the businesses and brands that will lead a new way forward in the workplace and beyond.

Best known for bold color-blocking and funky graphics on its super soft sweatpants, t-shirts and hoodies, Aviator Nation was born in a Venice Beach garage in 2006.