Privacy policy

Aviator Nation Privacy Policy 

Updated November 3, 2026

Privacy Policy

Aviator Nation, Inc. ("Aviator Nation," "we," "us") collects, uses and shares personal information when you visit aviatornation.com, use the Aviator Nation mobile app, shop in our stores, join our rewards program, sign up for email or text messages, or contact us. This policy explains what we collect, how we use it, who we share it with, and the choices you have.

This policy applies to:

  • The website at www.aviatornation.com and any Aviator Nation web pages that link to it

  • The Aviator Nation mobile app for iOS and Android

  • Aviator Nation retail stores

  • Our rewards program, email and SMS programs, and customer support channels

It does not apply to third-party websites or apps we link to, including Shopify's own consumer-facing services, Meta, TikTok or Google. Their privacy policies govern how they use your information.

If you do not agree with this policy, please do not use our services. By using the site, the app or our stores you acknowledge that you have read it.

1. Information we collect

We collect information you give us, information collected automatically when you use our site and app, and information from third parties.

Information you give us

Category

Examples

When

Contact and account

Name, email address, phone number, shipping and billing address, password, birthday

Creating an account, placing an order, joining rewards, signing up for email or SMS

Order and payment

Items purchased, order history, payment card details (processed by Shopify Payments or your chosen payment provider; we do not store full card numbers), gift card and discount codes

Placing an order online, in the app or in store

Rewards program

Points balance, referrals, redemption history, store visits

Joining and using our rewards program

Customer support

Your messages, order details, return and exchange requests, call recordings where permitted

Contacting us by email, chat, phone, social media or in store

Marketing preferences

Email and SMS opt-ins, product interests, survey and review responses

Subscribing, reviewing a product, entering a giveaway

User content

Photos, reviews, comments you post or tag us in

Posting on our site or social channels


Information collected automatically

When you use our site or app, we and the partners listed in Section 3 collect information about your device and how you use our services. This includes:

  • Device and browser information: IP address, browser type and version, operating system, device identifiers, mobile advertising ID, screen size, language and time zone

  • Activity on our site and app: pages and products you view, items you add to cart or save, terms you type into our on-site search, links you click, referring page, time spent, and whether an order is completed

  • Email and SMS engagement: whether you open or click a message

  • Approximate location derived from your IP address, and precise location only if you turn it on in the app for the store locator

This information is collected using cookies, pixels, tags, SDKs and similar technologies described in Section 3. Some of it, including the page URL and your search terms, is sent to advertising partners such as Meta and TikTok when you have consented to advertising cookies or where consent is not required.

Information from other sources

  • Shopify, which operates our online store and may combine information about your interactions with our store and other Shopify merchants, as described in Shopify's Consumer Privacy Policy

  • Advertising and analytics partners, who may tell us whether an ad led to a visit or purchase

  • Marketing and data partners, who may provide demographic or interest information to help us reach likely customers

  • Social media platforms, when you interact with our accounts or tag us in content

  • Public sources and fraud-prevention services used to screen orders

2. How we use personal information

We use personal information to:

  • Fulfill orders: process payments, ship products, send order confirmations and shipping updates, handle returns and exchanges, and provide customer support

  • Run your account and rewards: maintain your account, track points and referrals, and remember your preferences

  • Market to you: send emails, text messages and push notifications about products, drops, events and offers, where you have opted in or where permitted by law; show you Aviator Nation ads on other websites, apps and social platforms; measure whether our marketing works

  • Personalize the experience: recommend products, remember what is in your cart, and tailor content to your interests

  • Improve our services: understand how people use the site and app, test new features, and fix problems

  • Protect our business: screen orders for fraud, enforce our terms, secure our systems, and resolve disputes

  • Comply with the law: respond to legal requests, meet tax and accounting obligations, and honor your privacy choices

We may combine information collected from different sources, including our stores, site, app and marketing partners, for these purposes. We may also aggregate or de-identify information so it no longer identifies you, and use that data for any purpose.

3. Cookies, pixels and advertising partners

We use cookies, pixels, tags and software development kits ("trackers") on our site and app. Some are necessary to run the store. Others are used for analytics, personalization and advertising, and those are set only where you have consented through our cookie banner or where consent is not required.

Categories of trackers

Category

What it does

Can you turn it off?

Necessary

Keeps you logged in, remembers your cart, runs checkout, prevents fraud, stores your cookie preferences

No; the store cannot work without these

Analytics and performance

Tells us how people use the site and app so we can improve it

Yes, in the cookie banner or preferences center

Functional

Remembers choices like region, language and recently viewed items

Yes

Advertising and marketing

Lets advertising platforms recognize your browser or device, show you Aviator Nation ads elsewhere, and measure whether ads lead to visits and purchases

Yes; this is also the "Do Not Sell or Share" opt-out


Who sets them and what they receive

The partners below set trackers or receive information from our site or app. Advertising partners may receive the pages you visit, products you view, items you add to cart, purchases, the terms you type into our on-site search, your IP address, device identifiers, and, if you are logged in to that platform, enough to match the activity to your account there. They use this information under their own privacy policies and may use it for their own purposes.

Partner

Role

What it receives

Privacy policy

Shopify

Operates our online store, checkout, payments and fraud screening; provides analytics

All site and order activity

Shopify

Meta (Facebook, Instagram)

Advertising and ad measurement via the Meta Pixel and Conversions API

Page URLs, product views, add-to-cart, purchases, search terms, device and browser identifiers

Meta

TikTok

Advertising and ad measurement via the TikTok Pixel and Events API

Page URLs, product views, add-to-cart, purchases, device and browser identifiers

TikTok

Google

Analytics (Google Analytics 4) and advertising (Google Ads, YouTube)

Page URLs, site activity, conversions, device and browser identifiers

Google

Klaviyo

Email marketing, on-site forms and behavioral email triggers

Email address, site activity, order history

Klaviyo

Postscript

SMS marketing and transactional texts

Phone number, consent records, cart and order activity

Postscript

Rivo

Rewards program

Account, points and order activity

Rivo

Consentmo

Cookie consent banner and preferences; records your choices

Your consent choices, IP address, browser information

Consentmo


Cookies we use

The table lists the main cookies by name. Cookie names change as partners update their tools; the Consentmo preferences center on our site always shows the current list.

Cookie

Set by

Category

Purpose

_secure_session_id, cart, cart_sig, cart_ts, checkout_token, secret, secure_customer_sig, storefront_digest, _shopify_u

Shopify

Necessary

Session, cart, checkout and login

_tracking_consent, _cmp_a, cookieconsent_status

Shopify, Consentmo

Necessary

Stores your cookie choices

_shopify_y, _shopify_s, _s, _y, _shopify_sa_p, _shopify_sa_t, _landing_page, _orig_referrer

Shopify

Analytics

Shopify analytics and attribution

_ga, _ga_*, _gid

Google

Analytics

Google Analytics

_fbp, _fbc

Meta

Advertising

Meta Pixel identifiers and click attribution

_ttp, _tt_enable_cookie

TikTok

Advertising

TikTok Pixel identifiers

_gcl_au, IDE, test_cookie

Google

Advertising

Google Ads conversion tracking

__kla_id

Klaviyo

Functional / Marketing

Identifies you for email flows and on-site forms

ps_*

Postscript

Marketing

SMS opt-in and cart recovery


Most of these cookies are persistent and expire between 30 minutes and two years after they are set. You can also delete or block cookies in your browser settings; blocking necessary cookies may stop parts of the site from working.

4. Your choices

Cookie banner and preferences center. When you first visit our site, a Consentmo banner lets you accept all trackers, reject non-necessary trackers, or choose by category. You can change your choices at any time by clicking Your Privacy Choices or Cookie Settings in the footer of every page. Advertising trackers from Meta, TikTok and Google are not set until you accept advertising cookies [confirm this matches the Consentmo configuration].

Do Not Sell or Share My Personal Information. Sharing browsing and purchase activity with advertising partners may be considered a "sale" or "sharing" of personal information under some state laws. To opt out, turn off Advertising cookies in the preferences center (click Your Privacy Choices in the footer), or email [privacy email] with the subject line "Do Not Sell or Share." The opt-out applies to the browser or device you are using; make the same choice on each device, and again if you clear your cookies.

Global Privacy Control. If your browser or extension sends a Global Privacy Control (GPC) signal, we treat it as a request to opt out of the sale and sharing of personal information for that browser, and advertising trackers are turned off automatically. We do not respond to older "Do Not Track" signals, which have no agreed meaning.

Email. Unsubscribe using the link at the bottom of any marketing email, or in your account settings. You will still receive transactional emails such as order confirmations.

Text messages. Reply STOP to any message to opt out, or HELP for help. Message and data rates may apply. Our SMS program is governed by our Messaging Terms and Messaging Privacy Policy. We do not share your text-message opt-in or consent information with third parties for their marketing.

Push notifications. Turn these off in your device settings for the Aviator Nation app.

Platform opt-outs. You can also limit personalized ads directly with the platforms: Meta ad preferences, TikTok ad settings, Google ad settings, and the industry tools at Digital Advertising Alliance and Network Advertising Initiative. On mobile, use "Limit Ad Tracking" (iOS) or "Opt out of Ads Personalization" (Android).


Account and data requests. See Section 6 for how to access, correct or delete your personal information.

5. How we disclose personal information

We share personal information with:

  • Service providers that work on our behalf and may use your information only to provide services to us: Shopify (store, checkout, payments, fraud screening), payment processors, shipping carriers and fulfillment partners, Klaviyo (email), Postscript (SMS), Rivo (rewards), Gorgias (customer support), Order Editing (post-checkout order changes; it receives a copy of your order and deletes it 24 hours after an edit is started), returns and reviews platforms, Consentmo, cloud hosting and IT providers, and professional advisers

  • Advertising and analytics partners listed in Section 3, including Meta, TikTok and Google, who may use the information for their own purposes. This is the disclosure you can opt out of under "Do Not Sell or Share"

  • Sports leagues, teams, universities and collaboration partners in aggregate form for licensed collections, and in identifiable form only where you enter a co-branded giveaway or event that says so

  • Law enforcement, regulators and others when required by law, to respond to a subpoena or lawful request, to enforce our terms, or to protect the rights, property or safety of Aviator Nation, our customers or others

  • A buyer or successor in a merger, acquisition, financing or sale of all or part of our business

  • Anyone you direct us to, for example when you send a gift or use a social sharing feature

We do not sell personal information for money. We do not knowingly sell or share the personal information of anyone under 16.

Disclosures in the past 12 months, by category (California)

Category of personal information

Disclosed to service providers for a business purpose

Sold or shared for targeted advertising

Identifiers (name, email, phone, address, IP address, device IDs)

Yes

Yes (IP address, device and cookie identifiers)

Customer records (payment details, order history)

Yes

No

Commercial information (products viewed, added to cart, purchased)

Yes

Yes

Internet or network activity (pages visited, search terms, clicks)

Yes

Yes

Geolocation (approximate, from IP address)

Yes

Yes

Inferences (product interests, likely preferences)

Yes

Yes

Protected classifications (age, where you provide a birthday)

Yes

No

Audio or visual (store CCTV, recorded support calls)

Yes

No


We do not collect sensitive personal information as defined by California law except payment card details, which we use only to process your purchase.

6. Your privacy rights (United States)

Depending on where you live, you may have the right to:

  • Know and access the personal information we have about you, and receive a copy in a portable format

  • Correct inaccurate personal information

  • Delete personal information we collected from you, subject to legal exceptions (for example, we keep order records we need for tax, returns and fraud prevention)

  • Opt out of the sale or sharing of personal information, targeted advertising, and profiling that produces legal or similarly significant effects (we do not do this kind of profiling)

  • Limit the use of sensitive personal information (we use payment details only to complete your purchase)

  • Not be discriminated against for exercising these rights; we will not deny you products, charge different prices or provide a different level of service because you made a request. Our rewards program offers benefits in exchange for your participation and the information it involves; you can leave it at any time

These rights currently apply to residents of California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah and Virginia, and we extend the access, correction and deletion rights to all US residents as a courtesy.


How to submit a request

  • Email [email protected] with "Privacy Request" in the subject line, or

  • Use the Shopify privacy portal for data Shopify holds on our behalf, or

  • Write to Aviator Nation, Attn: Privacy, [mailing address]

  • To opt out of sale, sharing or targeted advertising, use the cookie preferences center (Section 4) or a Global Privacy Control signal; no request is needed


Tell us which right you are exercising and the email address or phone number associated with your account. We will verify your identity by matching the information you give us to our records, and may ask for a recent order number. We respond within 45 days and may extend by another 45 days where permitted, telling you if so. Requests are free unless they are excessive or repetitive.


Authorized agents. You may designate an agent to make a request for you. We will ask the agent for proof of written authorization and may ask you to confirm the request directly.

Appeals. If we decline a request and you live in a state that provides an appeal right, you may appeal by replying to our decision email with "Appeal" in the subject line. We respond to appeals within 45 days (60 days in some states). If we deny the appeal, we will tell you how to contact your state attorney general.

California: notice at collection and financial incentives. The categories of personal information we collect, our purposes, and our retention periods are described in Sections 1, 2 and 8. Our rewards program is a financial incentive under California law: members earn points on purchases and referrals in exchange for providing contact and order information. The value of the information is reasonably related to the value of the benefits provided. Join or leave the program at any time in your account.

California "Shine the Light." We do not share personal information with third parties for their own direct marketing except as described in this policy. California residents may request the categories of third parties with whom we shared personal information in the prior year by emailing [privacy email].

Nevada. We do not sell personal information as defined by Nevada law. Nevada residents may submit a request to opt out of any future sale at [privacy email].

7. Visitors from the EEA, UK and Switzerland

If you are in the European Economic Area, the United Kingdom or Switzerland, we process your personal information on these legal bases:

Purpose

Legal basis

Fulfilling your order, running your account, customer support

Performance of a contract

Analytics, advertising and marketing cookies

Your consent, given through the cookie banner; withdraw it at any time in the preferences center

Email and SMS marketing

Your consent, or our legitimate interest in marketing to existing customers where permitted

Fraud prevention, security, improving our services

Our legitimate interests, balanced against your rights

Tax, accounting and responding to legal requests

Compliance with legal obligations

You have the right to access, correct, delete, restrict or object to our processing of your personal information, to receive it in a portable format, to withdraw consent at any time, and to lodge a complaint with your local data protection authority. To exercise these rights, contact us using the details in Section 11.

International transfers. We are based in the United States, and Shopify processes data in Ireland, Canada and the United States. Transfers out of the EEA, UK and Switzerland rely on the European Commission's Standard Contractual Clauses, the UK International Data Transfer Addendum, and Shopify's own safeguards described in its GDPR documentation.

Automated decision-making. We do not make decisions about you based solely on automated processing that have legal or similarly significant effects. Shopify uses limited automated fraud screening, such as temporarily blocking IP addresses or cards associated with repeated failed transactions, which does not have such effects.

8. Retention

We keep personal information for as long as needed for the purposes in this policy, and then delete or de-identify it. As a guide [confirm against actual practice]:

Information

How long

Order and payment records

7 years after the order, for tax, accounting and returns

Account and rewards data

While your account is active, plus 2 years, unless you ask us to delete it sooner

Marketing lists (email, SMS)

Until you unsubscribe, plus a suppression record so we do not contact you again

Customer support history

3 years after the ticket is closed

Site and app analytics

Up to 26 months

Cookie consent records

12 months, then re-asked

Store CCTV

30 days unless needed for an incident

We may keep information longer where required by law or to resolve a dispute.

9. Security

We use administrative, technical and physical safeguards appropriate to the sensitivity of the information, including encryption of payment data in transit, access controls and vendor due diligence. Shopify, which processes payments, is PCI DSS Level 1 certified. No method of transmission or storage is completely secure, so we cannot guarantee absolute security. If you believe your account has been compromised, contact us right away.

10. Children

Our services are intended for adults. We do not knowingly collect personal information from children under 13, and we do not knowingly sell or share the personal information of anyone under 16. If you believe a child has given us personal information, contact us and we will delete it.

11. Changes and how to contact us

Changes. We update this policy when our practices, partners or the law change. The effective date at the top shows the current version. For material changes we will post a notice on the site or email account holders before the change takes effect. Prior versions are available on request.

Contact. For questions, complaints or privacy requests:

  • Email: [[email protected], confirm]

  • Mail: Aviator Nation, Inc., Attn: Privacy, [1224 Abbot Kinney Blvd, Venice, CA 90291, confirm which address]

  • Phone: [toll-free number, if offered for California requests]

If you are in the EEA or UK and are not satisfied with our response, you may contact your local data protection authority.