LA CONFIDENTIAL: Biz-Savvy Sibs Give Back

November 30, 2010

LA CONFIDENTIAL: Biz-Savvy Sibs Give Back

Author: Sari Anne Tuschman


Spending time with Paige and Blake Mycoskie brings two words to mind: good genes. The sister and brother are both attractive—she, 30, with long blonde hair and an all-American vibe, and he, 34, with blue eyes and a mess of curly brown hair. The duo—who are also athletically gifted enough to have competed on The Amazing Race together—have both launched successful (and socially conscious) fashion lines, Aviator Nation and TOMS, respectively.

Aviator Nation is Paige’s brand of vintage-inspired tees and casual wear, while Toms is a shoe line best known for its One for One principle—buy a pair of Toms and the company gives a pair to a child in need. Raised in Arlington, Texas, the Mycoskies—who now both call LA’s Westside home (Paige lives in Venice where her boutique is also located, while Blake resides in Marina Del Ray)—had business savvy from the get-go. “When we were kids, we had a lemonade stand or a doughnut stand every summer,” says Paige. “Throughout my whole childhood, I was constantly selling something.” 

Toms Goes to the Top
In typical brother-sister form, Blake disagrees. “[Paige] definitely had more of an entrepreneurial work ethic growing up than I did,” says Blake. “I played tennis, and that’s all I did.” Perhaps Blake is more self-deprecating than honest, though: In college, he had a laundry business; after graduation, he started an outdoor-advertising business he ultimately sold to Clear Channel; and Toms has become one of the most recognizable casual shoe brands in recent memory. This fall the company gave away its one-millionth pair of shoes. 

As for Paige, her entrance into the fashion world came unexpectedly. “I’ve always liked shopping in vintage stores for old T-shirts and sweatshirts, and one day I bought a sewing machine and started making T-shirts for myself. After people kept asking me what I was wearing, I thought, Maybe I should try to make a collection. When I first started, I wasn’t very good so everything had a handmade look to it, and as I continued I wanted to keep that,” says Paige of the brand’s trademark retro, wornin look.

Support System
Clearly, the giving-back spirit runs in the Mycoskie blood as much as the entrepreneurial instinct does—Paige has donated profits from one of her lines to charities in Africa and has plans for more philanthropic collections in the future. There is no question the siblings (they also have a younger brother, Tyler, 25, who works at Toms) share a mutual respect and admiration. “I think part of me always wants [Blake’s] approval,” says Paige. And in a business as cutthroat as fashion, it’s good to have someone who’s always on your side. “One nice thing about us both working in this business is we go through similar things, and it can be lonely,” says Blake. “It’s nice to be able to call Paige and get her advice on something.” As for a collaboration between Toms and Aviator Nation, it’s something the brands’ fans will have to keep hoping for. “I think when we do it, we have to do it big and really tell the story,” says Blake. And what a story it is.

Leave a comment

Comments will be approved before showing up.

Also in Aviator Nation News

Well + Good //  This Cult Fave LA Brand is Launching Activewear - And it's Selling Out Already
Well + Good // This Cult Fave LA Brand is Launching Activewear - And it's Selling Out Already

February 06, 2017

Aviator Nation has just announced—and released—a performance line of leggings, filled with technical specs to take you from the mat to the beach in style. The collection is on the smaller side for now—although it does include five different styles in three colors ranging from $111 for cropped and to $122 for full length—but the brand has big plans to launch sports bras, shorts, and activewear tanks soon.

Continue Reading →

Aspen Sojourner // Aviator Nation Unveils Outerwear Collection, Announces Aspen Store Opening
Aspen Sojourner // Aviator Nation Unveils Outerwear Collection, Announces Aspen Store Opening

February 01, 2017

Founder and all around bad-ass, Paige Mycoskie, made major waves at the Venice-based brand's X Games pop-up. If you've ever splurged on a pair of Aviator Nation sweats then you know the Venice-based brand makes the softest athleisure threads ever. 

Continue Reading →

LA Splash Magazine // Paige Mycoskie Feature
LA Splash Magazine // Paige Mycoskie Feature

January 03, 2017

If you are looking for something a little creative and a lot original for you or your family regardless of the season, meet Aviator Nation. Launched in Venice, California in 2006 and named after founder and CEO, Paige Mycoskie’s love for aviator-style sunglasses, Aviator Nation is a brand dedicated to honoring the vibrant, laid-back style, look and feel of California in the ‘70s with an ever changing line that will set you apart from the crowd.

Continue Reading →

Fit Guide
Please note that due to the intense wash and dye processes we use some products  will come out different than others. If you ever get a item that does not fit you perfectly we will gladly exchange it for you as many times as it takes until you are satisfied.
Hoodies and Crewneck Sweatshirts
Aviator Nation hoodies and sweatshirts are unisex. Yes, this means you can steal your boyfriend's hoodie and never think twice about rocking it. It also means that our sizing is unique. In general our hoodies run a bit small for men and a bit big for women.

Unisex Tees

The unisex tees run true to size for women and a bit small for guys, so guys order a size up if you are unsure.


Sweatpants are gender specific. It's not uncommon for women to get men's sweatpants as they have pockets and offer a looser fit.