Photos: Peggy Siorta
Founded: 2006 by Paige Mycoskie
Provenance: Venice Beach, CA
The vibe: When not riding waves, Paige delivers après-surf staples. Think sweats with iconic Cali graphics and go-to tees that look more sun-filtered than your Instagram does.
Fan base: Jake Gyllenhaal, Robert Downey Jr.
My inspiration: "I drew a lot as a little kid—rainbows, mountains, oceans, stripes. When I got older, I used the drawings from my journal as graphics for garments. If it doesn't look like it existed a generation ago, I don't use it."
The difference maker: "I've done test after test of different fabrics, washes, and dyes. I take a lot of risks with washing."
Thanks, Maverick: "When I was a kid, I got some aviator sunglasses after seeing Top Gun. Aviator Nation represents a group of people who are cool without trying too hard."
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From music festivals to your favorite shops to the backs of some of the biggest celebs, Aviator Nation is doing something right.
If you care about where your clothes come from, you're probably already familiar with the made-in-California brand. But it's time you also got to know its founder and CEO, Paige Mycoskie (who's responsible for creating some of the softest T-shirts and sweats we've ever felt).
The unisex tees run true to size for women and a bit small for guys, so guys order a size up if you are unsure.
Sweatpants are gender specific. It's not uncommon for women to get men's sweatpants as they have pockets and offer a looser fit.