By: MAX BERLINGER
Aviator Nation teams up with the summer's hottest music festival.
As summer soldiers on, so too does the season of the music festival. Next up is Lollapalooza, in Chicago where acts like Grimes, Red Hot Chili Peppers, LCD Soundsystem and Vic Mensa will be rocking out. And as musicians like Bieber, Kanye, and Zayn start to raise the bar on concert merch, music festivals are catching up, making branded apparel that is actually stylish.
For this year's Lollapalooza, 2013's Best New Menswear Designer in AmericaPaige Mycoskie of Aviator Nation lent a hand making a collection of low-key and stylish T-shirts, trucker hats, board shorts, and tank tops, and even kids clothing for the mini concert-goers. The collection is available solely at the festival through the weekend, and will then be sold through Aviator Nation's website.
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From music festivals to your favorite shops to the backs of some of the biggest celebs, Aviator Nation is doing something right.
If you care about where your clothes come from, you're probably already familiar with the made-in-California brand. But it's time you also got to know its founder and CEO, Paige Mycoskie (who's responsible for creating some of the softest T-shirts and sweats we've ever felt).
The unisex tees run true to size for women and a bit small for guys, so guys order a size up if you are unsure.
Sweatpants are gender specific. It's not uncommon for women to get men's sweatpants as they have pockets and offer a looser fit.