GQ // One of Our Favorite Brands Is Teaming Up With Lollapalooza

Source: GQ

By: MAX BERLINGER

Aviator Nation teams up with the summer's hottest music festival.

As summer soldiers on, so too does the season of the music festival. Next up isLollapalooza, in Chicago where acts like Grimes, Red Hot Chili Peppers, LCD Soundsystem and Vic Mensa will be rocking out. And as musicians like Bieber, Kanye, and Zayn start toraise the bar on concert merch, music festivals are catching up, making branded apparel that is actually stylish.

For this year's Lollapalooza, 2013's Best New Menswear Designer in AmericaPaige Mycoskie of Aviator Nation lent a hand making a collection of low-key and stylish T-shirts, trucker hats, board shorts, and tank tops, and even kids clothing for the mini concert-goers. The collection is available solely at the festival through the weekend, and will then be sold through Aviator Nation's website.

Additionally, Mycoskie will be hosting a teepee that will serve as a lounge for the performers, a place to relax after a set or before they head out to take in some music. Since the designer's vibe — with its sun-faded prints and Southern California laid-back energy — is perfect for pleasure-seekers in the summer, this is the kind of pairing that you can only hope for. "When I was a kid, I got some aviator sunglasses after seeing Top Gun," Mycoskie told us back in 2013. "Aviator Nation represents a group of people who are cool without trying too hard."